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Albert was Right
April 26, 2010 by Dr Matthew D. Long
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Albert was Right
April 26, 2010 by Dr Matthew D. Long
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Albert was Right
April 26, 2010 by Dr Matthew D. Long
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“The world we have made as a result of the level of thinking we have done thus far creates problems we cannot solve at the same level of thinking at which we created them.”
- Albert Einstein
It is probably somewhat obvious to state that the chiropractic profession faces some challenges. Some of these have been imposed upon us from the outside - but others come from within. Interestingly, many of the difficulties of our profession arise out of a single, treatable problem - a lack of clinical certainty. Not only that, but the day-to-day issues faced by so many chiropractors have their genesis here also...
Poor patient compliance? Can’t find the best ‘script’ for your report of findings? Patients don’t seem to value your care? How do you get patients to refer?
Interestingly, each of these ‘problems’ is often nothing more than the expression of your uncertainty. And Albert Einstein was right... the sort of problems that you create when you are uncertain cannot be fixed by clever ‘strategies’, ‘scripts’ or ‘protocols’ if your uncertainty (level of thinking) does not change. As the saying goes, “You cannot sell what you do not own”.
According to Dr Albert E. Scheflen only 7% of your message is verbally communicated. So clever ‘scripts’ are never going to cut it. Of the remaining 93%, we are told that 38% is communicated through vocal tones and 55% through facial expression. Words can be manipulated, but your facial gestures are harder to control. And here’s the problem. Your body language and your tonality are limbically driven and your patients can see it written all over your face.
If you truly want to build patient trust, earn respect and decrease the ‘hassles’ of running a practice you need to address the problems at their source. And the source is your uncertainty. Chiropractors typically derive their certainty from two distinct sources. For some, it comes from a philosophically driven belief in the historical theories of chiropractic. For others, truth comes from science. We need science. We need a clearly defined framework for what we do and a valid and testable model for how chiropractic works. You see, if I can actually see and measure the results I’m having then I don’t need to simply believe that I’m doing good. I’ll know that I’m doing good. And I will communicate this to my patients using the most effective communication strategy there is - my certainty.
When you look your patient in the eyes and tell them that you can help them, do you truly know this? Is your certainty based upon belief - or knowledge? If you do not have the knowledge to support your clinical decisions then you must acquire it.
They say that “Knowledge is power”. Well, your ability to influence your patients quickly, compellingly and ethically comes from your own inner power - your certainty - your knowledge.
Matthew D. Long
BSc (Syd) M.Chiro (Macq)
Poor patient compliance? Can’t find the best ‘script’ for your report of findings? Patients don’t seem to value your care? How do you get patients to refer?
Interestingly, each of these ‘problems’ is often nothing more than the expression of your uncertainty. And Albert Einstein was right... the sort of problems that you create when you are uncertain cannot be fixed by clever ‘strategies’, ‘scripts’ or ‘protocols’ if your uncertainty (level of thinking) does not change. As the saying goes, “You cannot sell what you do not own”.
According to Dr Albert E. Scheflen only 7% of your message is verbally communicated. So clever ‘scripts’ are never going to cut it. Of the remaining 93%, we are told that 38% is communicated through vocal tones and 55% through facial expression. Words can be manipulated, but your facial gestures are harder to control. And here’s the problem. Your body language and your tonality are limbically driven and your patients can see it written all over your face.
If you truly want to build patient trust, earn respect and decrease the ‘hassles’ of running a practice you need to address the problems at their source. And the source is your uncertainty. Chiropractors typically derive their certainty from two distinct sources. For some, it comes from a philosophically driven belief in the historical theories of chiropractic. For others, truth comes from science. We need science. We need a clearly defined framework for what we do and a valid and testable model for how chiropractic works. You see, if I can actually see and measure the results I’m having then I don’t need to simply believe that I’m doing good. I’ll know that I’m doing good. And I will communicate this to my patients using the most effective communication strategy there is - my certainty.
When you look your patient in the eyes and tell them that you can help them, do you truly know this? Is your certainty based upon belief - or knowledge? If you do not have the knowledge to support your clinical decisions then you must acquire it.
They say that “Knowledge is power”. Well, your ability to influence your patients quickly, compellingly and ethically comes from your own inner power - your certainty - your knowledge.
Matthew D. Long
BSc (Syd) M.Chiro (Macq)