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What is Our Story?
August 7, 2015 by Dr Matthew D. Long
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What is Our Story?
August 7, 2015 by Dr Matthew D. Long
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What is Our Story?
August 7, 2015 by Dr Matthew D. Long
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It seems that every media story about chiropractic these days is less than flattering. Not only do we have the traditional criticism from some in the science community, but internal divisions have arisen yet again that highlight the fragile nature of our professional identity. Such internecine strife creates for us a number of difficulties, not the least of which is a confusing outward picture of what chiropractic actually means. After all, the success of any professional group depends upon the general public 'buying into' their unique story and selecting their particular expertise above all others. How we define ourselves, and the clarity of the message that we promote, will ultimately determine our success and longevity.
Historically, the chiropractic profession has always sought to promote a message of uniqueness, and has made claims accordingly. However, we cannot remove ourselves from the scrutiny of science, or fail to heed the evidence that accumulates every day. Furthermore, new information about the true nature of spinal disorders has brought with it great opportunity for chiropractors to take centre stage as the clinicians of choice. But to do so, we must upgrade our 'story' and the explanations that we use to justify what we do.
To give you some perspective on this I have added below an intriguing talk given by Yuval Noah Harari at TEDGlobalLondon in June 2015, entitled "What explains the rise of humans?" Harari makes the point that humans have succeeded largely due to their ability to cooperate based upon shared 'fictions' - as he calls them. Human ideas such as money, the legal system, governments and even nations are nothing more than inventions based upon a story that we all share and agree upon.
So what is our 'story'?
Dr Matthew D. Long
BSc (Syd) M.Chiro (Macq)
Historically, the chiropractic profession has always sought to promote a message of uniqueness, and has made claims accordingly. However, we cannot remove ourselves from the scrutiny of science, or fail to heed the evidence that accumulates every day. Furthermore, new information about the true nature of spinal disorders has brought with it great opportunity for chiropractors to take centre stage as the clinicians of choice. But to do so, we must upgrade our 'story' and the explanations that we use to justify what we do.
To give you some perspective on this I have added below an intriguing talk given by Yuval Noah Harari at TEDGlobalLondon in June 2015, entitled "What explains the rise of humans?" Harari makes the point that humans have succeeded largely due to their ability to cooperate based upon shared 'fictions' - as he calls them. Human ideas such as money, the legal system, governments and even nations are nothing more than inventions based upon a story that we all share and agree upon.
So what is our 'story'?
Dr Matthew D. Long
BSc (Syd) M.Chiro (Macq)