Intensive 8 is about building the referral relationships that form the cornerstone of professional practice. Being a professional involves more than simply doing a good job. You must be able to communicate the nature of what you are doing, and the benefits of your unique skills, if you want to gain greater influence. This seminar draws upon the science of communication to add an important dimension to your professional development and personal effectiveness.

It is an unfortunate truth that most GPs do not see you as a referral option for their patients. But you should not take this personally. After all, they do not know you. In most circumstances the general practitioner is simply making a choice based upon their best available information. The trouble is, most GPs cannot imagine a circumstance in which you are the solution to any patient's problem.

In the Professional Communication Intensive we will look closely at how GPs view the spine, and how they assess their patients. You will come to understand that our medical colleagues do not see the world through the same lens as you. Indeed, in their world you are largely irrelevant. The trouble is, as patients become more informed they are actually seeing their GPs more often, to help them navigate the minefield of available information. You must therefore position yourself as a trusted expert in the field of the spine and nervous system - a resource that the GP can turn to.

This Intensive will arm you with the tools necessary to take charge of your message, and to demonstrate your unique expertise.